Riekes Center for Human Enhancement Uses eTapestry to Power Successful “Lapsed Donor Campaign”
The Riekes Center, in Menlo Park, California, offers programs in athletic fitness, creative arts, nature awareness, and student services to helps individuals develop valuable skills, self-reliance, and self-esteem. More than just a gym, an arts facility, or an outdoor education center, the Riekes Center is a community in which all students, all goals, and all interests are equally important.
As a growing organization, Riekes Center for Human Enhancement knew it needed a fundraising solution designed specifically for nonprofits. Its current solution—FileMaker Pro—didn’t help staff members understand their constituents or monitor their giving history.
Working with the Blackbaud Sales Team, Riekes Center moved from FileMaker Pro to eTapestry.
“Moving to eTapestry is like going from riding on a horse to riding in a car. It’s like skipping a couple generations,” explained Lynne Clarence, manager of development and community outreach. “I didn’t know what I was missing.”
eTapestry made a huge difference in fundraising for Riekes Center. Now staff members can reach out to people who didn’t give last year and try to understand why. “We’re able to dig down into the donor reports with eTapestry,” Lynne explained. “It’s easy to use and gets better each year.”