Blackbaud Luminate OnlineĀ® Benchmark Report 2021

A guide to evaluating your nonprofit’s online fundraising performance

The Blackbaud Luminate Online Benchmark Report offers valuable insights for nonprofits. With fundraising data collected from nearly 1,000 nonprofits across all sectors, this report includes:

  • Online giving trends
  • Sustaining donor trends
  • Email engagement trends—including the impact of Apple’s Mail Privacy Protection
  • Benchmarks by sector
  • Benchmarks by organizational size

Use the insights in this report to analyze your organization’s digital performance and see how you stack up compared to your peers.

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Blackbaud Luminate Online Benchmark Report 2020