Modeling and Prospect Research

Work smarter and raise more funds using donor insights.

High-impact organizations choose Blackbaud donor prospect research software to further their fundraising initiatives.
Read their stories and more in our customer story showcase.

Find the Support You Need with Advanced Wealth Solutions

New donors are out there, ready to give to your organization. But you have to be able to find them – and be strategic about how you engage them.

Get access to the industry’s best, most comprehensive individual wealth and philanthropic insight to drive results and help grow your mission.

With Blackbaud’s prospect research solutions, you’ll:

  • Discover new donors to join your cause
  • Understand donor giving capacity and propensity
  • Work more effectively as you focus your efforts on the most strategic targets

Identify top prospects for each fundraising program.

Through custom modeling, Blackbaud uses supporters' giving, wealth, and consumer data to design predictive models that help you target your best major, annual, and planned givers. Blackbaud also provides recommended target gift ranges to help you optimize your asks to curtail chances of leaving money on the table.

  • Prioritize top donor prospects using the likelihood and capacity scores from custom modeling
  • Access and use your modeling results in the industry's leading CRM and prospect research software

Understand giving potential, overall capacity to give, and liquidity.

Blackbaud prospecting software uses advanced proprietary analytics methods to evaluate data from over 100 fully compliant data sources. This generates four key wealth attributes to enhance your donor prospect research:

  • Annual income: Identify truly high earners using data that accurately predicts income at the household level
  • Net worth: Recognize truly high net worth by combining home value, liquid investment, and other proprietary data
  • Investments: Find the truly financially secure in your database using the largest survey of financial assets to predict investments
  • Discretionary spend: Discover truly big spenders with data based on known buying patterns that accurately predict discretionary spending/household income

Segment potential donors using advanced analytics.

Through cluster segmentation, Blackbaud's prospecting software groups your backers into five distinct donor groups and thirteen sub-segments that help you:

  • Better understand the motivation behind donor groups
  • Tailor messaging to specific donors based on their personas
  • Develop campaigns for each donor segment

Leverage experts with decades of knowledge and experience.

Using Blackbaud consulting services that are part of key solutions, customers gain access to tenured fundraising experts with years of experience helping nonprofits drive productivity across programs. These individuals are commonly tasked with analyzing and communicating modeling results, implementing targeting strategy, performing donor portfolio analysis, and developing long-term fundraising roadmaps. Their expert skills can be applied toward nearly any assignment that requires a practiced strategic resource. From Blackbaud's team of experts, you can expect:

  • Dedicated time with strategic consulting resources
  • Identification of industry best practices
  • Tactical, project-level recommendations
  • Strategic targeting and investment recommendations
  • An implementation plan

Modeling and Prospecting Resources


donorCentrics 2019 Annual Report on Higher Education Alumni Giving

Blackbaud Target Analytics invites you to watch our online presentation of the Index of Higher Education Fundraising Performance, compiling fundraising data from a broad sample of schools to evaluate overall trends in higher education fundraising. Don’t miss the opportunity to examine these trends and assess the aggregated performance of public and private institutions across the country.

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Raise More Money with Blackbaud Fundraiser Performance Management

Without the proper tools, transforming data into useful information for front-end fundraisers can be frustrating and time consuming. Blackbaud Fundraiser Performance Management sets fundraisers up for success through a tailored approach that includes strategic consulting, talent management tools, custom predictive models to identify your top prospects, and easy-to-use technology, along with insights from—and access to—an unparalleled peer fundraising community.

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2021 Higher Education Community Report for Advancement

This report shares significant analysis of higher education fundraising trends, donor insights and best practices to improve organizational effectiveness. It was generated from over 170 million donor data transactions collected nightly from colleges and universities of all sizes across the U.S. that are part of the Community for Blackbaud Fundraiser Performance Management™.

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How colleges and universities can redefine their value proposition with key stakeholders

Authored by NY Times Bestseller Jeffrey Selingo, this eBook explores what higher education institutions will need to do to define and communicate their total value proposition in the decade ahead.

Ready to learn more?

Contact us today to learn more about Blackbaud donor prospect research software and tools.


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